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Tuesday, January 8, 2008

Coffee and Retirement

How did we get here? I've seen and somewhat understand the rise of Starbuck's. The Boomers had to have a place to get their upgraded coffee to which they feel entitled. Now I see McDonald's is jumping in to the specialty coffee business. 

Will any of the people that have, or will have paid upwards of $50 per gallon for their coffee over the  period of their lives ever regret it?

Let's see how many senior citizens living on Social Security in the coming years will be ordering thier egg mcmuffin with a double latte mocha caramel frappachino with double whipped cream.  Will Mickey D still offer the simple "senior coffee"?

I can't wait to see the circus at my local McDonald's, the one mentioned in a previous post. Maybe they can understand "Starbuck's speak" better than they do English.



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